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The brand story
About Tierra Lab.
Every great brand starts with a story—ours began with a frustration that turned into a mission.
Our founder, Janet, had always been passionate about skincare, but like many, struggled to find products that were both effective and truly clean. The industry was flooded with two extremes: (1) natural products that were gentle but lacked results, and (2) clinical formulas that worked but were packed with harsh chemicals. After years of battling sensitive skin reactions, misleading labels, and skincare that only offered temporary fixes, Janet set out on a journey to create something better—a skincare line where science meets nature, offering real results without compromise.
Partnering with world-class formulators in Taiwan, we spent years developing formulations that combine clinically proven actives with the safest, most potent botanicals. Every ingredient has a purpose. Every product is designed to transform.
But we didn’t stop there. We wanted to do skincare differently—not just for better skin, but for a better planet. That’s why our brand is built on:
• Transparency – No hidden toxins, no empty promises. Just formulas that work.
• Sustainability – Eco-friendly packaging and responsibly sourced ingredients.
• Inclusivity – Skincare that works for all skin types, tones, and concerns.
What started as a personal mission has grown into a community-driven movement, empowering people to feel confident in their skin while making conscious choices. Because great skin shouldn’t come at the cost of your health—or the environment.
“Skin that speaks.”
Our skin can tell a story, communicate beauty, confidence and empowerment without the need for words. Our slogan highlights the importance of skincare in allowing your skin to "speak" volumes about your health and confidence.
"Bloom with grace; self-love is your natural state"
Mission
At Tierra Lab., we are dedicated to revolutionizing skincare by combining the wisdom of nature with the innovation of Science.
Our mission is to create eco-friendly, high-performance products that cater to all skin types and promote healthy, radiant skin. We are committed to using sustainable practices, ethically sourced ingredients, and cutting-edge technology to deliver safe and effective solutions.
Our goal is to empower individuals to embrace their unique beauty and achieve optimal skin health while protecting our planet for future generations.
Core Values
Quality
Cruelty-free
Diversity
Passion
Natural ingredients
Sustainability
When you have sensitive skin, searching for gentle yet effective products feels like an uphill battle. That challenge deepened in ways I could never have imagined when I became pregnant. It was incredibly challenging to find products that were really effective, pregnancy-safe and suitable for sensitive skin. Behind my social media presence, I faced skin issues that no one knew about, and they greatly impacted my confidence. But those struggles led me to something bigger—they sparked the beginning of a journey that changed everything.
Determined to find a solution, I delved deep into the world of skincare, researching, testing countless products and even taking skincare courses. My vision was clear: to create something not only effective but also genuinely safe, gentle, and inclusive, no matter the phase of life someone is in. This passion led to the birth of Tierra Lab. Each product is a testament to our commitment to quality, safety, and inclusivity. We believe everyone deserves to feel beautiful and confident in their own skin, without compromising on health or efficacy.
Our formulations are crafted with the finest quality natural ingredients that nourish skin and target skin issues such as dehydrated, irritated skin and skin texture, and our dedication to sustainability means we’re not just caring for your skin, but also for our planet.
It took years of work and finally here they are! I'm so thrilled to share them with you and be a part of your skincare story. And we hope that whatever journey you choose to take in life, take us, Tierra Lab., with you.
Janet
(Founder & CEO)
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Location
Philippines
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Manufacture
Taiwan